Service Year Alliance will work closely with AmeriCorps and our partners across the national service field to bring the next generation of youth into service and modernize their entire service year experience — from application to enrollment to exit. If we are going to tackle the biggest challenges facing programs, we need to invest in scalable data, tech, and recruitment solutions and work toward a shared, field-wide system for the end-to-end corps member experience. Service Year Alliance has invested millions of dollars in the development of ServiceYear.org, and, at the same time, AmeriCorps is in need of tech, data, and recruitment solutions to support the field. We aim to make ServiceYear.org as helpful as possible to the agency and the entire national service field — it is the future of collaborative recruitment and has the potential to be the single platform for shared recruitment efforts as well as corps member and alumni data collection.
We will work closely with AmeriCorps and our partners across the national service field to bring the next generation of youth into service and modernize their entire service year experience using ServiceYear.org and our data, tech, and recruitment expertise.
To boost recruitment efforts, in early 2022, we conducted market research and focus groups to help shape our messaging and ad concepts, which we tested utilizing ServiceYear.org. We were then able to share learnings from these campaigns with the field, including at America’s Service Commissions’ training conferences. Check out our presentation to explore our recruitment best practices and lessons learned.
Lessons Learned & Strategies for 2022