Planning Your Campaign

Most crowdfunding campaigns that fail blame it on not doing enough work during the planning phase. There are two major stages of planning your campaign Take a look below!

Phase One: Abstract

The first stage is figuring out and determining the big picture and abstract goals of hosting a crowdfunding campaign. This includes developing your story, setting goals, pitch, and determining campaign logistics. 

  1. Story
  2. Set goals
  3. Pitch
  4. Resources


Phase Two: Tangible

The second phase is the tangible items that need to be done in order to host a successful campaign. This includes assembling your team, finding your advocates, building your campaign page, creating your campaign video, and creating and set up your social media and outreach plan. While this section is the most laborious, it will set you up for success if done right.

  1. Content Creation
  2. Scope Audience
  3. Gain Momentum
  4. Launch


Planning Your Campaign
Planning Your Campaign
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