The Service Year Brand: A New Approach to the Service Year Movement
The idea of a service year is not new — with programs, big and small, making a tremendous impact in local communities for many years. Young people participating in service years have walked away with essential skills, a new sense of perspective, and a feeling of civic responsibility. At Service Year Alliance, we envision a day where these experiences are a common expectation and opportunity for all young Americans.
In order to make that day a reality, this idea needs a fresh, bold approach. An approach that’s bold, adventurous, optimistic, and inclusive. One that truly represents an experience that’s transformative on three levels — for participants, our communities, and our society.